PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. IMA MONTAZ SEJAHTERA LHOKSEUMAWE

Authors

  • Ershad Al Wildhy Sekolah Tinggi Ilmu Ekonomi (STIE) Lhokseumawe
  • Mulia Andirfa Sekolah Tinggi Ilmu Ekonomi (STIE) Lhokseumawe

Abstract

This purpose of this research is to find the influence of promotion cost to sales volume in PT. Ima Montaz Sejahtera Lhokseumawe. Used data in this research was secondary data since 2014-2016. Model regression analysis linear simple. The results of the study found that the value of the regression coefficient shows the relation promotion cost positive give significance that every the increasing promotion then caused the sales of volume rose to assume other variables constant. For fear of a promotion cost volume of sales of goods, he would do to PT. Ima Montaz Sejahtera Lhokseumawe. This research result indicates that with promotion cost issued by PT. Ima Montaz Sejahtera Lhokseumawe increase sales volume, however, more firm consider the high cost for the promotion of the use of the company to produce profits based on the target

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Published

13-11-2018

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